Retail Banking Simulation

The Retail Banking Simulation called B@nkShop, equips retail bank managers with an understanding of the many factors influencing present-day branch management.

In a complex and continuously changing environment and challenged by an ever-increasing product and service range, multi-channel distribution, increased market segmentation and competition, effective and efficient management of the retail banking business has become crucial.


Retail Banking in the 21st Century

The simulation focuses on the key success factors and their interdependencies that determine the performance of a retail bank, and covers issues such as increasing market share in profitable segments, increasing profitability across various sectors and increasing customer value through high quality service.

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Retail Banking in the 21st Century

The following key learning objectives are included in the simulation:

  1. Customer management – how to increase the profitability of each client segment and product range, whilst keeping track of customer satisfaction
  2. Management of the distribution channels in order to increase customer value
  3. Process and operations management to lower the cost of the bank
  4. Human performance management to increase productivity and staff motivation
  5. Financial management on branch level